Our deep-linking capabilities create a smooth conversion experience for shoppers, and track app installs, leads and conversions, so brands can see success across the consumer journey. While the new feature helps content creators build and grow their audience, it also allows brands to reach consumers early in their shopping experience, when they first seek out inspiration. – Ceres Cueva, Head of Global Publisher Partnerships This new Idea Pins feature will provide new consumer insights, drive even more revenue for Pinterest Creators and bring unique opportunities to the brands in our network.”
“Pinterest has been a valuable partner in the Rakuten Advertising network for years, so we were delighted to collaborate with them to create shoppable, trackable links for their affiliate programs. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey. On July 27 th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective.
As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform.
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